Recap of Phoenix Area Active Rain Gathering & 1st Southwest Real Estate Blogging Conference

Phoenix area bloggers and bloggers-in-training experienced their first “blogging conference” last Thursday, the 21st. Greg Swann from BloodHoundBlog and Jay Tompson, the Phoenix Real Estate Guy, both spoke. Greg was kind enough to film the event and post video files on his blog for those interested in watching.

• Part 1 – Jay Thompson
• Part 2 – Greg Swann

For those that prefer text, here’s a quick summary:

Jay Thompson Summary: In his presentation Jay Thompson discusses the fundamentals of blogging and how it can be used to attract new business. He starts by addressing what a blog is and moves on to provide powerful insights into the different aspects of a successful blogging. Finally, he offers a demonstration of what an agent can expect from a dedicated blogging effort. This is a very engaging presentation with many practical tips.

Greg Swann Summary: Greg’s presentation is from a more philosophical perspective and covers issues from a higher level. He discusses the value of a blog and why having a strong Internet presence is now almost a minimum requirement. Explaining that a blog is really an extension of your personality, he offers some ideas on the different approaches of blogging themes.Many of the topics he discusses are also addressed in his new online book “Real Estate Weblogging 101″.