Separation of Blog and Website

I can’t help but agree with Thomas Jefferson to separate church from state, but why must we keep real estate blogs separate from real estate websites? Why should a Realtor have to go to so many different places to manage their online presence?

In the past year, blogs have exploded onto the real estate scene as one of the “must have” items of 2007. Since this explosion, many Realtors have been starting their own blogs separate from their website using WordPress, ActiveRain, TypePad or others. Let’s face it, blogs are tough to maintain and most Realtors simply don’t have the time to maintain a second website. Having to manage their current website, market themselves online, get leads, convert leads, manage reviews, check email, manage drip campaigns, show listings, write contracts, go to a listing presentation, etc. — and then manage their new blog website on top of all that is quite a lot to ask. It’s just one more task for a very busy professional.

One of the things we’ve learned at Incredible Agent over the past six years working with Realtors is that two websites (blog and traditional agent website) are not better than one. It requires twice as much time and effort to build content, generate links and maintain your website. It’s simply a bad strategy for a busy Realtor and definitely doesn’t help with the search engine optimization. In today’s real estate world, time management is crucial. A Realtor’s website, leads, contacts, reviews, drip campaigns, email and blog should all be managed in one place so they have more time to focus on converting their leads and working with clients.

We’ve recently launched our solution to the problem. It’s a free, open-source real estate website and blogging platform for every Realtor. We’ve consolidated every aspect of a Realtor’s world onto their own website and have made it open for others to add new tools and plug-ins as needed. Our mission is to make our members the most successful Realtors on the Internet. We believe they can only do that by consolidating their efforts into one simple solution in order to save time and focus on where they really make their money, with their clients.

To learn more, you can visit Incredible Agent’s demo website. Once you’re ready to make the plunge, you can sign up as a member of Incredible Agent and create your own website in 2 minutes or less. You’ll be able to preview your website and begin adding content before you go live. When you’re ready to launch, simply point your domain over to our servers and you’ll be live within a few days.

Realtor’s don’t make their money online, they make their money offline. That will never change. Incredible Agent is hoping to help you spend less time online and more time working directly with clients.